Ate Consulting
In Online
Singapore is a country of food aficionados. Aun Koh and Tan Su-Lyn, two writer-publishers, took the passion further and created Ate Consulting in 2006. The launch of Ate Consulting was a resounding success, and with that, the consultancy has expanded to include Ate Media, which publishes the first authoritative restaurant guide for Asia — the Miele Guide. Both Ate Consulting and Ate Media now provide a wide range of services in the lifestyle industry, from concept development in the food and beverage industry to implementation of products in hospitality to brand development and strategic marketing to publishing.
With the growth, Ate Consulting decided that an online presence is critical. COMA’s Design Director, Aen Tan, was approached to create a website to augment the corporate presence of the consultancy. Both Aun Koh and Tan Su-Lyn are partial to minimalism, and with due consideration of the diverse membership, the website had to reflect simplicity and effect usability.
With a nod to Aun Koh and Tan Su-Lyn’s style, the website is engineered on two key elements — simplicity and minimalism. The minimalistic site is built on WordPress, which is a blog software that has a smaller, leaner and cleaner architecture and code base. It serves as an effective, low-cost content management system with full publishing capabilities.
The site is designed in a simple, clear and appealing way. Users are given clear direction in how to navigate the site and to access information they need.
