Shashi Tharoor
In Brand Information Online Social
Shashi Tharoor who currently serves as senior minister for Indian foreign policy and a former United Nations Under-Secretary General. With his new political responsibilities, he needed a communication strategy to engage his people, community and supporters.
We worked with the initiatives to develop the content strategy and information architecture for a new web portal which combine the best of his previous two sites into one which offers simple access to information and provides an easy way to connect with Shashi Tharoor and his office. We also devised a social strategy which included the use of Twitter and his website to nurture conversations between himself and his community which in turn multiplied his popularity exponentially. To date he has more than 650,000 followers on Twitter.
