Haze
Fisheye Pictures’ “Haze” is a short film written and directed by Anthony Chen which captures a slice of youth that all of us once possessed. The film was nominated for the Best Short Film at the 58th Berlin International Film Festival in 2007. Fisheye Pictures needed a communication strategy to promote the film in the festival.
We created the “Haze” website, an interactive gallery of high-resolution film stills to promote the film leading to the premiere at the film festival. A press kit was also created to augment the promotion. It included a poster, a set of postcards and a brochure that unfolded into an impressive meter-wide display.
