24seven Communications
In Brand
24seven is a social media network created to raise awareness of brands and products through the social community. As a brand of brands, 24seven needed an identity which provides a sophisticated yet approachable representation of its vision to its network of brands and social content publishers.
We created an identity which would be emblematic of this platform and to demonstrate the passion and diversity of the blogoshpere. The marque is a rainbow-colored wheel which consists of seven overlapping ellipses arranged in harmony with each ellipse representing a day or 24 hours, expressing the harmony and vivacity of the community contributing to the platform.
