Mutiny Media Group
Mutiny is the go-to destination for all things, Indian—from witty banter about sports and entertainment to the more serious political discussions and social issues. Mutiny needed to meet the demands of its hungry and intellectual audience, and to differentiate themselves from their competitors.
We created an identity with a modern and avant garde typographical form. The “MTNY” letterforms are custom-made using compound geometric shapes subtracted from and added to each other, to form an interesting symmetry. Using this precise approach, we attempt to express invisible mathematical forces in typographical form and produce a wordmark that speaks of a smart, savvy and cutting-edge media company.
