The Chandran Tharoor Foundation
In Brand Information Online Social
Shashi Tharoor, a senior minister in India and a noted humanitarian activist founded the Chandran Tharoor Foundation to promote the social advancement and development of marginalized individuals and groups in the Indian state of Kerala. The foundation needed a brand and communication strategy to proliferate the foundation’s message and to extend it’s reach to potential contributors and donors.
We created a brand identity consisting of the letters of C and T (Chandran and Tharoor) in the form of an umbrella as a representation of a reliable organization in times of difficulty. We also developed an online communication strategy which encapsulates the goals of the foundation and actions people can take to contribute. We crafted the narrative to inspire others to support, and perhaps join, Shashi Tharoor in his movement.
