The New York Times on Shashi Tharoor's Twitter Success
In Odds & Ends
Early this afternoon, I woke up and checked my email and some news sites as usual before I left for a meeting. I was on the New York Times website when I saw the smiling face of a familiar Indian man under a heading “Indian Official Gets Far on a Few Words“. Lydia Polgreen of the New York Times wrote an article on our client Shashi Tharoor, a member of the Indian Parliament, Junior Minister of Foreign Affairs, and former top United Nations diplomat. She credited his rise in political popularity to his extensive use of Twitter.
Mr. Tharoor has more than half a million followers on Twitter, and his ability to speak directly to these people is an invaluable asset to an increasingly networked Indian society, political experts said.
As Shashi Tharoor’s online and social media consultants, we are both honored and delighted to see the results of our work, from before the elections to the biggest victory in Thiruvananthapuram in over 30 years and to the most recent milestone of crossing half a million Twitter followers.
Source: The New York Times
This is wonderful. Congrats to you and your team! Yet another success story for SM, particularly Twitter.
Thank you Aditya. Twitter rocks!
The site you developed for Mr. Tharoor is indeed very good but why are you taking credit for the popularity of his Twitter account – “see the results of our work”.
Did you folks suggest twitter to him?
Yes, COMA plays a large role not only promoting his twitter account but also securing it.