Shashi Tharoor cited in the New York Times for Personal Branding
In Odds & Ends
Just a day after Shah Rukh Khan’s public challenge to overtake Shashi Tharoor in Twitter follower count, Shashi Tharoor was again cited in The New York Times, this time for personal branding. In the column Branding and the ‘Me’ Economy Anand Giridharadas talked about how the State Department in United States has allowed tech-savvy senior officials to maintain robust personal brands an how the personalizing officials can “strengthen the acceptability of the official message.” Shashi Tharoor among other diplomats were mentioned to have established a strong personal brand in the message-conscious world of diplomacy.
Who do you think has a stronger brand? Movie star or political messiah?